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The frequency of Up-to-Parent (28%) and of Across to Sibling (27%) links was similar; however, they tended not to occur together (only 6% of pages contained both Up-to-Parent links and Across-to-Sibling links). Most instances of these links types occurring together were pages using some type of tree-browser navigation system, as shown below.

eddie bauer
The page "Twin Sets" has Down-to-Child links in the main content area, Across-to-Sibling links on the left (under Sweaters) and links to the Parent level (gray link on the left representing Women's apparel categories).

 

Absence of Up-to-Parent or Across-to-Sibling Links

The absence of either Up-to-Parent or Across-to-Sibling links in 49% of pages represents a design approach focused on presenting only global navigation and navigation down the hierarchy.However, this seemingly streamlined approach to navigation did not necessarily result in less complex page layouts, as these pages sometimes contained promotional content and links.

staples
The hierarchical navigation on the "Office Supplies" page is limited to Down-to-Child links and global navigation to top-level categories (Furniture, Technology, etc.), but promotional content on the left and links to site features on the right results in a relatively complex page layout.

 

 

©Heidi P. Adkisson. 2005. All rights reserved.
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