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Up-to-Parent Links

 
 
link node diagram

Up-to-Parent Links provide access to less specific information, allowing users to navigate up a level in the information hierarchy.

Data below is from 75 leading e-commerce sites, collected in May, 2002. [sites examined]

 

 

Frequency of Up-to-Parent Links

28% of pages had Up-to-Parent links. This frequency is based on the number of pages where Up-to-Parent links could occur. [details]

The frequency of Up-to-Parent (28%) and of Across-to-Sibling (27%) links was similar; however, they tended not to occur together (only 6% of pages contained both Up-to-Parent links and Across-to-Sibling links). More discussion...
 
 

Location of Up-to-Parent Links

orvis

70% Left

[view example]

 

gap

22% Top

[view example]

 

dean and deluca

3% Right

[view example]

CD Now

1% Bottom

[view example]

 

Style for Up-to-Parent Links

[style definitions]
72%
Navigation Bar
20%
Plain List
9%
Pull-Down Menu
©Heidi P. Adkisson. 2005. All rights reserved.
wdp@hpadkisson.com
 
  
 
Related Studies
 
Effects of contextual navigation aids on browsing diverse Web systems login required
CHI2000 Proceedings
 
 
 
Also see:
Down-to-Child Links
Down-to-Grandchild Links
Across-to-Sibling Links