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Down-to-Grandchild Links

link node diagram

Down-to-Grandchild links provide access to content two levels down from the current page, allowing users to quickly navigate to subtopics for a given category.

Data below is from 75 leading e-commerce sites, collected in May, 2002. [sites examined]


Frequency of Down-to-Grandchild Links

15% of pages had Down-to-Grandchild links. This frequency is based on the number of pages where Down-to-Grandchild links could occur. [details]


Location of Down-to-Grandchild Links


44% Left

[view example]


lands end

40% Main Content Area

[view example]


16% Right

[view example]



Style of Down-to-Grandchild Links

[style definitions]
Plain List
Navigation Bar
Pop-Up Menu
Pull-Down Menu
©Heidi P. Adkisson. 2005. All rights reserved.
Related Studies
Effects of contextual navigation aids on browsing diverse Web systems login required
CHI2000 Proceedings
Also see:
Down-to-Child Links
Across-to-Sibling Links
Up-to-Parent Links