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Down-to-Grandchild Links

 
 
link node diagram

Down-to-Grandchild links provide access to content two levels down from the current page, allowing users to quickly navigate to subtopics for a given category.

Data below is from 75 leading e-commerce sites, collected in May, 2002. [sites examined]

 
 

Frequency of Down-to-Grandchild Links

15% of pages had Down-to-Grandchild links. This frequency is based on the number of pages where Down-to-Grandchild links could occur. [details]

 
 

Location of Down-to-Grandchild Links

walmart

44% Left

[view example]

 

lands end

40% Main Content Area

[view example]

crutchfield

16% Right

[view example]

 

 

Style of Down-to-Grandchild Links

[style definitions]
44%
Plain List
24%
Navigation Bar
20%
Pop-Up Menu
12%
Pull-Down Menu
©Heidi P. Adkisson. 2005. All rights reserved.
wdp@hpadkisson.com
 
  
 
Related Studies
 
Effects of contextual navigation aids on browsing diverse Web systems login required
CHI2000 Proceedings
 
 
 
Also see:
Down-to-Child Links
Across-to-Sibling Links
Up-to-Parent Links