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Down-to-Child Links

 
 
link node diagram

Down-to-Child links provide access to more specific information, allowing users to "drill down" into a particular topic.

Data below is from 75 leading e-commerce sites, collected in May, 2002. [sites examined]

 

 

Frequency of Down-to-Child Links

100% of pages had Down-to-Child links. This frequency is based on the number of pages where Down-to-Child links could occur. [details]

 
 

Location of Down-to-Child Links

The aggregate location data, below, for Down-to-Child links are only partially useful because they do not take into account the two main types of pages that contain Down-to-Child links on an e-commerce site: Product Category Pages and Product List Pages. More Discussion...

red envelope

60% Main Content Area

[view example]

franklincovey.com

27% Left

[view example]

JCrew

7% Right

[view example]

CompUSA

3% Top

[view example]

 
 

Style for Down-to-Child links

[style definitions]
75%
Plain List
24%
Navigation Bar
1%
Pull-Down Menu
 

 

©Heidi P. Adkisson. 2005. All rights reserved.
wdp@hpadkisson.com
 
  
 
Related Studies
 
Effects of contextual navigation aids on browsing diverse Web systems login required
CHI2000 Proceedings
 
 
 
Also see:
Down-to-Grandchild Links
Across-to-Sibling Links
Up-to-Parent Links