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View Cart

 
examples view cart

A global View Cart function allows users to view information about the items they have placed in their shopping cart.

Data below is from 75 leading e-commerce sites, collected in May, 2002. [sites examined]

 

Frequency of View Cart

100% of sites in the sample provided some type of global View Cart function.

 
 

Location of View Cart

Location of the View Cart function was plotted on an 800 by 600 pixel grid.[details]

view cart plot

scale for chart

[actual size view of plot]

 

 

The location of the View Cart function generally corresponds to the results of a study conducted by Michael Bernard, who examined where users expect to find common e-commerce functions.

 
 

Labeling of View Cart

Most sites used one of three basic terms (cart, bag, or basket):

72%
Cart
19%
Bag
7%
Basket
2%
Other

There was, however, considerable variation in the exact wording of the label. For example among sites using the term cart, there were 11 variations including Cart, Shopping Cart, View Cart, Show Cart, Go to Cart, My Cart, Your Cart. To more effectively show exact wording variations, labels were organized by the term representing the function and the syntax of the label (noun, possessive, or imperative). Noun syntax was defined as either a single noun (“Cart”) or a noun with a non-possessive modifier (“Shopping Bag”). Labels that began with a possessive adjective (“My Cart”) were defined as having possessive syntax. Imperative syntax included labels such as “Go to Cart” and “View Order.”

[view frequencies of exact labels]

 
 

Icon Use for View Cart

67% of sites in the sample used an icon to help identify the View Cart function on the page—either a cart, bag, or basket:

76%
Wheeled shopping cart
12%
Bag (long, narrow container with no handle or handle on each side of the bag)
7%
Basket (shallow, wide container with a single central handle).
[view icon examples]
 
 

Cart Summary

32% of sites in the sample presented the View Cart function with some type of cart summary—most commonly a count of the number of items currently in the cart:

71%
Number of items in cart
17%
Number of items in cart plus cost summary
8%
List of items in cart plus cost summary
4%
Cost summary for items in cart
[view cart summary examples]
 
©Heidi P. Adkisson. 2005. All rights reserved.
wdp@hpadkisson.com
 
  
 
Related Studies
 
Examining User Expectations for the Location of Common E-Commerce Web Objects
January 2002
Wichita State University